Gary Zhou 
Estimated reading time: 3 minutes
Google data shows that in 2020, Tesla was among the most common search words related to automobiles. Many interested in the all-electric car manufacturer or its well-known CEO, Elon Musk, looked far and wide for terms relating to the company’s stock spike, its Coronavirus activities, its new Model Y crossover introduced in March, and the polarizing and distinctive baby name of its frontman.
During the week of February 2 to 8, Tesla was most famous on Google, and it was a week that was packed with events for the company. Most significantly, the stock of the company started to grow that week, and for the year already, it was up 114 percent on the 4th. This was far from the end of the stock boom for Tesla. Last year, Tesla rose over 700 percent and is still on its way up. It contributed to Elon Musk being named the World’s Richest Person in 2021, and Tesla becoming Facebook’s sixth most valuable company on Earth.
However, it wasn’t all great. Tesla also announced that due to an illness that was sweeping through the country, its China-located shops were closing. Since then, the same disease has spread worldwide and, for at least a short time, ended up closing enterprises, governments, and even nations.
The slowest week for Tesla on Google was from March 29th to April 4th. Interestingly, in terms of news related to the Silicon Valley-based car maker, it wasn’t a slow week. By reporting 88,400 deliveries during the first three months of the year, Tesla beat Wall Street’s Q1 2020 delivery forecasts. Elon Musk also showed his charitable side by announcing that Tesla would donate FDA-approved ventilators to hospitals worldwide for free.
Elon Musk’s newborn boy, X Æ A-12, which he then revealed information about in a second interview with Joe Rogan, dominated among the most common Tesla-related queries. But the big hit for Tesla was Battery Day, as Google data showed that it was the second-most common word.
Tesla’s full-scale plans for a new battery cell were unveiled on Battery Day. It disclosed how it would cut costs, remove hazardous materials, and improve EV efficiency with an in-house cell after it unveiled the new 4680 battery. Ultimately, Musk says the 4680 cells have been operational for months. But the cell would help Tesla achieve price parity with gas-powered cars on a wider scale, and could end up being the key to mass-market status and EV affordability, two items that would cement Tesla as the leader of automotive in general, not just the production of electric cars.
For Tesla-related searches, Norway was the most heavily populated area, followed by Denmark and the United States. Interestingly, one of the world’s most famous EV countries is Norway. In 2020, electric cars accounted for 56 percent of all new cars sold in the region, taking market share from gas cars. Tesla is also coming off its most profitable month in December in Norway, where, in the last month of the year, it sold 4,232 Model 3 units. This was the biggest month for Tesla in Norway by far and would have made the Model 3 the sixth most successful EV in the country if, during the other 11 months of the year, Tesla had not sold any Model 3s.
For Tesla, 2021 will be a year to remember. Two new production facilities are expected to open this year, which may help Tesla shut down the production pace of one million vehicles a year. Tesla has plenty of momentum to break big stories once again in 2021, along with battery innovations and a steadily growing stock price.
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