Gary Zhou 
We’d like to thank all the veterans who have sacrificed their freedom to defend our own on this Veteran’s Day 2020. Let’s take a look back at how Tesla celebrated the veterans who have served in the military over the years. The electric car company has depicted an admiration for those who struggled to keep us alive, from camo-inspired EVs to Veteran’s hiring initiatives.
2014: THE CAMO MODEL S AND A HEARTFELT “THANK YOU”
In 2014, Tesla tweeted several military-inspired Model S photos, dawning American flag pictures, and spelling the words “USA Veteran,” “Made in the USA,” and “#TeslaVets.” Since then, the camo Model S has not made an appearance. However, on Tesla’s official Twitter page, the message is still there, reminding everyone that the organization is overwhelmingly supportive of our veterans.
2017: A COLLABORATION WITH SS CUSTOMS, UNPLUGGED PERFORMANCE, AND EVANNEX
Thanks to SS Customs and special aftermarket parts from Unplugged Performance and EVannex, Tesla designed a new Model S with a digital camo-themed wrap, like its 2014 shoutout to veterans. On Memorial Day in 2017, the vehicle arrived at San Francisco National Cemetery, remembering the fallen heroes who made the ultimate sacrifice to defend our freedom.
VETERAN EMPLOYMENT PROGRAM
Military.com reported that Tesla’s hiring ramp of veterans was taking off as their experience made them a “perfect fit” for Tesla. Former Director of Communications for Tesla, Camille Ricketts, stated:
“Veterans are the perfect fit for Tesla because many of them gained incredibly advanced technical, electrical, and mechanical skills in the service that are directly applicable to manufacturing electric vehicles. Veterans are taught to be leaders within the context of a cooperative team, and that is exactly how Tesla works – allowing employees to think outside the box while working hard toward a common goal. Hiring veterans is very complementary to Tesla’s other mission to move the world toward energy security and independence.”
The company also launched a video that outlined its Veterans Program in 2017.
The company wrote:
“At Tesla, you will utilize your military skillset to the fullest: dedication to mission success, technical expertise, leadership acumen, ability to thrive under pressure, recognizing the value of teamwork, among the countless other strengths you forged in the service.”
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