Gary Zhou 
Key Points
- 🏭 Tesla inaugurates a dedicated manufacturing social media handle on X, showcasing Giga Berlin’s facilities in its first post, notably featuring the rooftop bar.
- 📹 The video displayed various aspects of Giga Berlin, including its grounds, lobby, Tesla Bot display, and an eye-catching rooftop bar, fostering excitement among Tesla enthusiasts.
- 🚗 Giga Berlin currently manufactures the Model Y and is anticipated to produce Tesla’s next-generation vehicle, targeting an affordable price of around 25,000 euros, extending Tesla’s reach into the affordable vehicle segment.
- 💰 Recent wage increase at Giga Berlin led to discussions, with the union suggesting it was due to their pressure, but Tesla clarified it was part of an internal standard process, not influenced by union efforts.
Tesla has launched a dedicated social media handle for its manufacturing division on X, the platform formerly known as Twitter. As its first post, the new Tesla Manufacturing account shared a drone video of Giga Berlin, which featured the facility’s incredibly cool rooftop bar.
Elon Musk has noted in the past that Tesla’s long-term competitive advantage is its capability to manufacture its vehicles in a way that exceeds that of its competitors in the automotive sector. Today, Musk’s words are ringing true, with other automakers adopting several manufacturing techniques that were popularized by Tesla, such as the use of giga castings.
Giga Berlin is one of Tesla’s newest and most advanced factories today, so it makes sense that the company’s dedicated manufacturing account on X opted to feature the facility. In the drone flyover, several parts of Giga Berlin were featured, from its futuristic grounds and lobby to its Tesla Bot display and its robot coffee service.
Longtime Tesla watchers such as Tobias Lindh, who have been observing the progress of Giga Berlin since its earliest days, shared some excitement at the video’s inclusion of the facility’s dedicated rooftop bar. Based on the clip, Giga Berlin’s rooftop bar is quite stunning, and it provides a fantastic view of the facility’s grounds. It would not be surprising if the rooftop bar becomes the location of several small celebrations among the facility’s employees.
Tesla Giga Berlin so far only produces the Model Y, though CEO Elon Musk recently noted that the facility would also be producing the company’s next-generation vehicle, which is estimated to be offered at a price of around 25,000 euros. At such prices, Tesla would be able to compete in the affordable vehicle segment, which has so far been out of reach for the company despite the presence of mass-market cars like the Model 3 sedan and Model Y crossover.
Tesla recently made headlines in Germany after news emerged that Giga Berlin employees would be receiving a raise of 4%, which would be implemented on workers’ November paycheck. Union IG Metall, which has been attempting to organize workers at Giga Berlin, reportedly claimed that the wage increase was a sign that its efforts were working. Tesla, however, denied this, stating that the wage increase for Giga Berlin’s workers was due to an internal standard process, not union pressure.
