Gary Zhou 
Key Takeaways
- Tesla will open two new Diner locations due to the success of the first in Los Angeles.
- Elon Musk praised the LA Diner’s performance, noting its popularity and long lines.
- Approximately 50,000 burgers were sold in Q3, averaging 715 per day.
- Potential new Diner locations include Austin and Palo Alto, linked to Tesla facilities.
- Development of the Diner took several years, with the grand opening on July 21, 2025.
- The Diner has attracted both fans and protestors, leading to some controversy.
In an era where innovation is not just desired but expected, Tesla continues to break the mold, this time in the hospitality industry. Tesla’s first Diner, located in Los Angeles, has proven to be not only a beloved hotspot for foodies and Tesla fans alike but also a springboard for future ventures. With its undeniable success, Tesla is poised to expand this unique dining experience into new locations across the United States.
A Culinary Adventure Backed by Innovation
Tesla’s venture into the food industry began with the Diner on Santa Monica Boulevard in Los Angeles. This establishment is not your average roadside diner; it’s a fusion of culinary delight and technological marvel. Featuring two massive movie screens, a locally sourced menu curated by a world-class chef, and Supercharging stations for electric vehicles, the Diner offers a trifecta for those hungry for food, entertainment, and innovation.
Expanding the Success
Elon Musk, Tesla’s enigmatic CEO, recently acknowledged the stellar performance of the Los Angeles Diner. With lines often stretching out the door and approximately 50,000 burgers sold in the third quarter alone, the Diner’s popularity is evident.
Given this success, Tesla is eyeing locations tied to its significant operations for further expansion. Austin, home to Gigafactory Texas, and Palo Alto, hosting Tesla’s Engineering HQ, are both top contenders for new Diners. Musk has hinted that these locations make strategic sense, providing not only culinary satisfaction but also a brand experience that aligns with Tesla’s innovative ethos.
From Concept to Reality: A Journey of Several Years
The journey to establish Tesla’s first Diner was by no means swift. The concept was first unveiled by Musk in 2018, a vision of a drive-in Supercharger Diner that integrated seamlessly with the Tesla lifestyle. Fast forward to 2023, and after securing the necessary permits and laying the groundwork, Tesla’s Diner officially opened its doors to the public on July 21, 2025, at a ceremonially significant 4:20 p.m.
A Hub of Mixed Reactions
Success often invites criticism, and the Tesla Diner is no exception. While it draws attention from fans of the brand and culinary enthusiasts, it also garners protests. Recent displays have seen protestors outside the Los Angeles location, vocal in their disdain for Musk. Despite this, the Diner continues to thrive as a testament to Tesla’s unyielding pursuit of merging tech with everyday life.
The Future of Dining?
Tesla’s Diner is more than just a place to eat; it’s an experiential venture that underscores the brand’s commitment to innovation across all sectors. As Tesla continues to expand its Diner locations, it sets a precedent for how technology and sustainability can redefine the dining industry.
Whether you’re a Tesla owner looking to charge up quickly, a movie buff seeking entertainment, or a foodie craving something extraordinary, Tesla’s Diner promises to deliver. As the next locations unfold their doors, the future looks bright—and delicious.
