In recent years, Tesla China released what could only be described as one of the best teasers for a video game collaboration. The teaser featured everything a Tesla enthusiast will love, from a beautiful night-time look at Gigafactory Shanghai, to the Tesla Semi, and the Made in China Model 3.
The Tesla group has found a suspicious crate on Giga Shanghai’s grounds over the weekend. The electric car maker was initially silent about the crate but the mysterious object is very large based on pictures taken. This is apparent in photographs of other identical crates put around China by Tesla, some of which were in public spaces.
On Monday morning local China time, the true existence of the mystery object was announced, with Tesla China releasing a promo video featuring the exact crate that was spotted at Giga Shanghai. The crate, as it turned out, was a reference to a collaboration with “Game of Peace,” one of the most successful games in China with over 400 million users. Game of Peace the smartphone Chinese edition of PUBG.
The promo started at the Gigafactory Shanghai complex with the mystery crate being shipped drop. Surprisingly enough, inside the aircraft itself the airship carrying the crate had a small Easter Egg in the form of a Tesla Supercharger. Then the crate was loaded onto a Tesla Semi which drove the mysterious crate to a store. The crate then opened to show a Made in China Model 3 with a custom paint job, and decals with the title of the game.
Tesla China’s alliance with Game of Peace could well bode for the popularity of the country’s electric car manufacturer. Seeing as the title boasts 400 million users, the inclusion of Model 3 as one of its available vehicles could make the all-electric sedan extremely familiar to mainstream buyers. Eventually, the prolific mobile title of a Model 3 (and, it seems, a Tesla Semi too) could help spread the word about the electric car manufacturer, its goods, and its operations in the region.
Tesla China is ramping up its production for the Made in China Model 3, which has already hit an annual run rate of over 200,000 vehicles. Work is also continuing at the second phase of Gigafactory Shanghai, which will be the location of the Model Y plant. Expectations are strong that the Made in China Model Y will start deliveries early next year, indicating that all-electric crossover trial runs could start sometime later this year.
Reported by Teslarati.
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