Tesla launched its own pair of short shorts which Elon Musk began as a joke. It’s now available for sale on the website of the automaker and the internet went wild for it.
Tesla’s stock has pushed to new record highs last week, after Tesla reported better than expected deliveries during the second quarter.
Musk took to Twitter to troll on Tesla shorts and tease them all the money they lost as the stock climbed to a record $1,200 per share.
“Shorts” refers to people who sell stocks short, which basically amounts to betting on the price of a dropping stock.
He joked at the time that “Tesla will make fabulous short shorts in radiant red satin with gold trim,” though we now learn he wasn’t kidding.
Tesla launched the pair of shorts today on its “store page,” where it typically sells accessories for its cars and clothing from Tesla.
Tesla wrote in the product description of its short shorts:
“Celebrate summer with Tesla Short Shorts. Run like the wind or entertain like Liberace with our red satin and gold trim design. Relax poolside or lounge indoors year-round with our limited-edition Tesla Short Shorts, featuring our signature Tesla logo in front with “S3XY” across the back. Enjoy exceptional comfort from the closing bell.”
The internet went wild for it and destroyed Tesla’s shop website, which started to crash quickly after Musk tweeted the connection to its 36 million Twitter followers.
Before the page went dark we took some pictures shown above.
Less than 30 minutes after the latest Tesla product was released the tweet had more than 30,000 engagements.
Tesla sells the shorts for $69.420 – numbers that are mostly used in childish jokes but 420 is also the price Musk intended to take Tesla private a couple of years ago.
The price now that the stock is selling at 3 times the value sounds rather insane.
Last week, Musk said he also intended to send some Tesla shorts to the SEC, which sued him over his assertion that he had “secured financing” to purchase Tesla at $420 at the time for private investors.
Back in 2018, Musk sent David Einhorn, a famous hedge fund manager who has a large short position on Tesla, a box of short shorts.
The long-running inside joke is now an actual product Tesla sells on their website.
Reported by Electrek.
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