Gary Zhou 
Tesla has started taking reservations in China for the Cybertruck, a strategic move to gain early insight into the market’s interest in an all-electric heavy-duty utility vehicle.
The company has opened its online ordering for the Cybertruck, offering interested parties an opportunity to book the futuristic pickup truck for RMB 1000 or around $141. Sharing similar terms with US customers who put $100 deposits as part of their pre-sale deal to secure a spot in line for the Cybertruck, Tesla is offering a fully refundable cancelation policy.
While the Elon Musk-led business continues to deepen its roots in China, with the continued expansion of its Shanghai production facility and ongoing collaborations with local logistics and supply chain firms, an early awareness of regionalized pickup truck demand is imperative for successful long-term execution.
Today, China is the second-largest pickup truck market in the world. In a country that has seen more than a decade of economic boom fueled by a increasing desire for mainstream consumer goods, rapid development has led to increased demand for commercial utility vehicles – a market Tesla will undoubtedly want to tap into with the Cybertruck.
Combined with a lightening of regulatory regulations for multinational firms to take shop in China, U.S. automakers like Ford and GM continue to seek prospects for expansion into the world’s largest car market – an advantage that Tesla has already gained.
Although it’s still too early to tell whether market demand for the massive Tesla Cybertruck will hit its pace in China, local hobbyists have shown interest in the futuristic-looking vehicle by making life-size replicas as a fodder for social media.
Tesla Cybertruck is available in three versions, ranging from size, performance to towing capacity. For a single motor, rear-wheel – drive configuration which will have 250 miles of driving range, the most affordable Cybertruck will start at a cost of $39.900. Tesla also offers a dual-engine and tri-engine all-wheel-drive variant, which is priced at $49,900 and $69,900, respectively.
Production of Tesla Cybertruck from the company’s main factory in Fremont, California, is expected to begin in 2021. The company is now in the final stretch of seeking a second site for a production facility dubbed “Cybertruck Gigafactory,” which will supply purchasers from the east coast.
Reported by Teslarati.
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