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Tesla crushes sales estimates, nears 300% sales growth in Germany

Despite numerous macroeconomic headwinds, Tesla has reported a massive 272% increase in sales year-over-year in Germany during April.

As Europe’s largest car market and automotive center, Germany is often used as a bellwether for the broader European automotive market. Hence, as Tesla has continued to grow sales in Germany dramatically, it has seen its European sales follow suit. Now, the German government agency that tracks car registrations in the country reported on the automotive sales of April, indicating that Tesla has continued its massive sales growth and has reached a new crucial sales milestone.

According to the KBA, the German car registration agency, Tesla sold a total of 2,420 vehicles during April, which is an astronomical 272.3% growth from just one year ago. This incredible sales success is on top of one of Tesla’s most successful sales quarters in the country, demonstrated by Tesla’s 4-month sales growth. Compared to the first four months of 2022, Tesla sales have more than doubled, up 109.2%.

Perhaps more critical than Tesla’s sales growth, the company has crossed the 1% marketshare milestone, accounting for 1.2% of all car sales in Germany during April. Tesla has previously crossed this milestone, but with a 0.2% margin, this is some of the most market presence the American automaker has ever achieved in the country.

The German agency has not yet released model-specific sales numbers.

It should be noted that Tesla’s success matches a broader industry trend, which saw car sales explode during the fourth month of the year, up 12.6% compared to April ’22. Moreover, EV sales caught their stride during April, up 34.1% year-over-year, representing a record 14.7% of the overall market. A total of 29,740 EVs were sold during the month.

Looking forward to the rest of the quarter, Tesla should expect even stronger sales in the coming two months if the market continues to follow its traditional path. March is typically the strongest month of the year, and despite the dip in sales from March to April of this year, analysts expect a slight rebound into May and June, which are typically better sales performers.

Credit: KBA
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