Gary Zhou 
Key Takeaways
- Tesla is testing a new color for the refreshed Model S and Model X in California.
- Currently, Tesla offers six basic paint options in the U.S., leading to some owners choosing wraps for more variety.
- European markets have access to unique colors like Midnight Cherry Red and Quicksilver, which the U.S. lacks.
- Ryan Levenson from The Kilowatts confirmed the new color is a factory paint option, not just a wrap.
- Tesla recently renamed a paint color to “Diamond Black,” enhancing its reflective properties.
- The new color shares similarities with Glacier Blue, previously discussed for U.S. implementation by Tesla’s Chief Designer, Franz von Holzhausen.
Tesla, a leader in electric vehicle innovation, never ceases to evolve, consistently pushing boundaries not only in technology but also in aesthetics. Recently, the company teased a new and intriguing development: the potential introduction of a fresh color option for the Model S and Model X on the streets of California. As Tesla experiments with this new hue, it signifies a broader conversation about the brand’s color offerings, and how these choices reflect its commitment to innovation and customization.
A Colorful Evolution in Tesla’s Lineup
Current Color Palette: Basic Yet Popular
As of now, Tesla offers six standard paint options for its vehicles in the United States. While these colors have been popular, many Tesla owners opt to customize their vehicles with wraps to achieve greater variety in appearance. Wraps not only protect the car’s original paint job but also allow for a more personalized touch without permanent alteration.
European Market Gets Exclusive Colors
Interestingly, the European Tesla market has access to exclusive colors that U.S. customers do not, such as Midnight Cherry Red and Quicksilver. This difference highlights an area where Tesla could expand its offerings in the United States, addressing the desires of customers who may seek more diverse and vibrant options.
New Paint Color: Factory Fresh, Not Faux
Ryan Levenson from The Kilowatts, a former Tesla employee, has confirmed that the new color currently being tested in California is indeed a factory paint option and not a wrap. This news is significant for Tesla enthusiasts, as it suggests a potential shift in Tesla’s color strategy, aligning with its reputation for rolling out cutting-edge features.
Diamond Black and Beyond: Tesla’s Recent Color Innovations
In recent times, Tesla has renamed one of its popular shades to “Diamond Black,” a color featuring a reflective property that mimics the mesmerizing sparkle of a diamond. This rename is a testament to Tesla’s continuous efforts to enhance its aesthetic offerings, providing a sleek and sophisticated appearance for its vehicles.
The Appeal of Glacier Blue
The new paint color being tested reportedly shares similarities with “Glacier Blue,” a color that Tesla’s Chief Designer, Franz von Holzhausen, has suggested could potentially arrive in the U.S. market. This color option appears to balance the color spectrum previously dominated by darks and whites, providing a fresh, appealing alternative.
According to von Holzhausen, “Glacier Blue is just a color that we’ve been talking about with our team — the team is like right through that window, by the way — and we were looking at the impact of silver, how do we get pigment into silver and really add a little bit of personality to it. If you look at our palette, you know it was either darks or white, and so we were looking for something in between. Blue is always a fairly popular color.”
What This Means for Tesla and Its Customers
With these potential new color additions, Tesla is poised to broaden its appeal and meet customer demand for more diverse and unique style options. This move could not only satisfy current Tesla owners looking for change but also attract potential buyers who appreciate both innovation and personalization.
Tesla’s endeavor to introduce new color options for the Model S and Model X reflects the brand’s commitment to aesthetic innovation. As Tesla continues to experiment with its color palette, U.S. customers eagerly await these vibrant and unique options that have already enriched the European market. This evolution in design highlights Tesla’s dedication to enhancing not only the technological forefront of its vehicles but also their visual allure.
