Electrify America Takes Bold Steps to Reduce Congestion at EV Charging Stations: What You Need to Know

  • 🚀 Electrify America launches congestion reduction pilot program at charging stations.
  • 🔋 The pilot includes an 85% State of Charge (SoC) limit to reduce congestion.
  • ⏳ Charging stations will implement idling fees after 10 minutes of complete charging.
  • 🌍 The pilot will initially roll out in Southern California.
  • 👥 Customer feedback will be closely monitored to decide on further expansion.
  • 📍 Specific stations in Burbank, Carson, Glendale, Los Angeles, La Crescenta, San Diego, San Dimas, Van Nuys, and Yorba Linda are included.
  • ⚡ Electrify America is adopting Tesla’s North American Charging Standard (NACS) to improve charger reliability.

As electric vehicles (EVs) continue to rise in popularity, the demand for reliable charging infrastructure is more critical than ever. Electrify America, a subsidiary of Volkswagen, has launched a pioneering initiative aimed at tackling one of the most significant challenges faced by the EV community: congestion at charging stations. In this detailed blog post, we will explore the nuances of Electrify America’s new Congestion Reduction Pilot, its implications for EV owners, and why this could be a game-changing move for the industry.

The Congestion Reduction Pilot: What Is It?

In an effort to ameliorate the issue of crowded charging stations, Electrify America has introduced their Congestion Reduction Pilot. This initiative comprises two primary strategies designed to enhance the efficiency and availability of chargers:

  1. State of Charge (SoC) Limit: Charging sessions at participating stations will be capped at an 85% State of Charge (SoC). This measure aims to ensure quicker turnaround times, granting more EV drivers access to charging points.
  2. Idling Fees: To discourage drivers from occupying spaces once their vehicles are fully charged, idling fees will apply 10 minutes after the charging has completed. This encourages a more conscientious use of charging resources.

Initial Rollout in Southern California

The pilot program commences in Southern California, targeting high-traffic areas where congestion is often most problematic. The selected locations are:

  • Burbank: Plaza Del Sol (Station 200068)
  • Carson: Target T2328 (Station 200041)
  • Glendale: Ralphs 060 (Station 200046)
  • Los Angeles:
    • Bank of America Washington-Centinela CA9-160 (Station 200044)
    • Bank of America LA Chinatown CA9-167 (Station 200070)
  • La Crescenta: Vons 2598 (Station 200049)
  • San Diego: Walmart Supercenter 2177 (Station 200144)
  • San Dimas: Target T0767 (Station 200051)
  • Van Nuys: Target T1309 (Station 200047)
  • Yorba Linda: Yorba Canyon Center (Station 200079)

The Importance of Customer Feedback

Electrify America has underscored the critical role of customer feedback in determining the pilot program’s future. Clients utilizing these stations will have the opportunity to share their experiences and suggestions. This invaluable input will help Electrify America in deciding whether to expand the pilot to more locations or adjust its strategies to better serve the EV community.

Adopting Tesla’s North American Charging Standard (NACS)

A notable development accompanying this pilot is Electrify America’s decision to adopt Tesla’s North American Charging Standard (NACS). The NACS is renowned for its reliability and efficiency, and its adoption is likely to address one of the recurrent critiques aimed at Electrify America – the inconsistent performance of some charging stations. By integrating NACS, Electrify America can ensure a more reliable and user-friendly charging experience.

Why This Matters for the EV Community

This new initiative represents a significant milestone in the evolution of EV charging infrastructure. Here’s why it matters:

Enhanced Availability

  • The 85% SoC limit ensures that charging stalls are available for more drivers, reducing wait times and increasing convenience.

Encouraging Efficient Use

  • Idling fees discourage drivers from occupying charging stalls unnecessarily, making the system fairer for everyone.

Improved Reliability

  • The adoption of Tesla’s NACS standard promises more reliable charging stations, addressing a key concern for many EV drivers.

Looking Forward: The Future of EV Charging

As Electrify America spearheads this initiative, it sets a precedent for other charging networks to follow. By reducing congestion and incorporating reliable standards, Electrify America not only improves the current state of charging infrastructure but also lays the groundwork for a more sustainable future in transportation.


Electrify America’s Congestion Reduction Pilot is a forward-thinking solution to one of the EV community’s most pressing issues. By implementing an 85% SoC limit and idling fees, along with adopting Tesla’s NACS, Electrify America is setting new standards for efficiency and reliability in the EV charging landscape. As this pilot rolls out, it bears watching how it will shape the future of EV charging and continues to drive the mission of sustainable transportation.

Stay tuned for updates as this pilot progresses and offers a glimpse into the potential future of EV infrastructure.

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