X CEO supports Elon Musk’s view on advertisers

Key Points

  • 📣 CEO’s Open Support: X CEO Linda Yaccarino openly backs Elon Musk’s stance on advertisers. Expresses support in a memo to employees after Musk’s comments at the DealBook conference.
  • 🚫 Principles Over Profit: Yaccarino emphasizes that X’s principles are priceless and will not be compromised for financial gain. Rejects distraction from critics who misunderstand X’s mission.
  • 📺 Encouragement to Watch Interview: Encourages X employees to watch Elon Musk’s candid and profound interview at the DealBook conference. Describes Musk’s perspective and vision for the future as unmatched and unvarnished.
  • 💰 Money Won’t Influence X’s Future: Musk clarifies during the conference that X’s future won’t be influenced by money or advertising revenue. Strongly rejects attempts to use advertising as a means of manipulation or blackmail.
  • 📉 Impact of Advertisers’ Pullout: X faces potential loss of $75 million in advertising revenue by the year-end due to prominent companies pulling their ads. Notable brands like Disney, Apple, and IBM have reportedly withdrawn their advertising from X.
  • 🤬 Defiant Musk’s Response: Musk responds emphatically to potential advertising blackmail, stating, “If somebody’s gonna try to blackmail with advertising, blackmail me with money, go f**k yourself.” Asserts a clear and unwavering position against attempts to manipulate X through advertising tactics.

X CEO Linda Yaccarino openly supported Elon Musk’s stance on advertisers on the social media platform. 

Elon Musk attended the DealBook conference, where he clarified his stance on advertisers on X. Yaccarino recently sent a memo to employees, showing her support for Musk’s comments during the conference. 

“Our principles do not have a price tag, nor will they be compromised — ever. No matter how hard they try, we will not be distracted by sideline critics who don’t understand our mission,” wrote the X CEO to employees.

Yaccarino encouraged X employees to watch Elon Musk’s interview, reported Bloomberg.

Musk’s “interview was candid and profound. He shared an unmatched and completely unvarnished perspective and vision for the future,” she wrote.

A few prominent companies recently pulled their advertisements on Musk’s social media platform after Musk allegedly endorsed an antisemitic conspiracy theory. According to the New York Times, X might lose $75 million in advertising revenue by the end of the year. Notable brands that pulled their X advertising include Disney, Apple, and IBM. 

Like many forms of media, advertisements are the lifeblood of X—or so it would seem. During the DealBook conference, Musk clarified that money would not influence X’s future

“If somebody’s gonna try to blackmail with advertising, blackmail me with money, go f**k yourself. But go f**k yourself. Is that clear? I hope it is,” the X owners told the host. 

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