Gary Zhou 
Key Points
- 🚗 The Tesla Model Y was the best-selling new vehicle in New Zealand in September 2023.
- 📉 This achievement occurred despite a 26.5% year-on-year drop in new vehicle registrations in the country.
- 🇳🇿 The Model Y outperformed the Toyota RAV4, with 697 registrations compared to 683 for the RAV4.
- 🚙 Among the top 10 best-selling vehicles, the all-electric MG4 also made the list.
- 📊 Overall, New Zealand saw a 26.5% decline in new vehicle sales compared to the same month the previous year.
The momentum of the Tesla Model Y shows no signs of stopping anytime soon. In September alone, the all-electric crossover became the top-selling new vehicle in New Zealand, despite a 26.5% year-on-year drop in the country’s overall new vehicle registrations.
According to preliminary sales data posted by the Waka Kotahi NZ Transport Agency (NZTA), the Model Y saw 697 registrations in September, allowing it to edge out the Toyota RAV4 for both passenger car and outright registration honors. The Toyota RAV4 saw 683 registrations during the month.
The Ford Ranger led the commercial market with 605 registrations, followed by the Toyota Hilux with 540 registrations. The MG4 rounded out the top 10 best-selling new vehicles in September with 159 registrations. This was quite impressive as the MG4 has only been on sale for a few months. Similar to the Tesla Model Y, the MG4 is an all-electric car.
Overall, a total of 10,909 new vehicles were sold across New Zealand in September, comprising 8,150 passenger vehicles and 2,759 commercial vehicles. These numbers represent a 26.5% decline compared to the same month last year.
Motor Industry Association chief executive Aimee Wiley has previously noted that the decline in the New Zealand auto industry’s numbers is likely due to a number of factors, such as a record result in June, a tougher economic climate, and a “hesitation or reluctance to purchase pre-election, particularly with transport policy changes hinging upon the election result,” as noted in a Stuff NZ report.
Following is New Zealand’s top 10 best-selling vehicles in September 2023:
- Tesla Model Y – 697 registrations
- Toyota RAV4 – 683 registrations
- Ford Ranger – 605 registrations
- Toyota Hilux – 540 registrations
- Toyota Yaris Cross – 316 registrations
- Mitsubishi ASX – 286 registrations
- Mitsubishi Outlander – 268 registrations
- MG ZS – 250 registrations
- Mitsubishi Triton – 198 registrations
- MG4 – 159 registrations
The Tesla Model Y started deliveries in New Zealand in August 2022, and it has since proven itself in the country’s auto sector. That same month, Tesla topped New Zealand’s EV car sales, though this was attributed to both the Model 3 and Model Y. By the end of September 2022, the Model Y was already one of the country’s top-selling vehicles.
