Gary Zhou 
- 🚗 Tesla has launched a new lighting accessory called “under-door projection lights” in the U.S. and Canada.
- 🔦 These lights create a projection of the “Tesla” logo on the ground when the doors of Model 3 and Model Y are opened.
- 🌍 Initially available in China, Tesla often debuts products there before launching them in other countries.
- 💰 The projection lights are priced at $65 in the U.S. and $90 CAD in Canada, and come as a set of two—one for each front door.
- 🚫 Currently, the lights are not available for Tesla’s Model S, Model X, Cybertruck, or in Mexico.
- 🛠️ Tesla has been releasing its own accessories, despite the availability of third-party alternatives.
In the world of electric vehicles, Tesla consistently leads with innovation and style. Their latest offering, under-door projection lights, is no exception. Recently launched in the U.S. and Canadian markets, these lights promise to add a touch of flair and functionality to the Tesla driving experience. Let’s delve into what makes these new accessories a must-have for Tesla owners.
What are Tesla’s Under-Door Projection Lights?
Under-door projection lights are a new lighting accessory for Tesla vehicles that project the iconic “Tesla” wordmark onto the ground whenever the doors are opened. Designed specifically for the Model 3 and Model Y, these lights are a sleek addition that enhances both the aesthetic appeal and visibility around the vehicle when entering or exiting.
Key Features:
- Projection: Provides high-definition illumination of the “Tesla” logo on the ground.
- Compatibility: Available for Model 3 and Model Y vehicles.
- Installation: Comes in a set of two for the driver’s side and passenger’s side front doors.
Market Launch and Availability
Tesla initially introduced these projection lights in China, mirroring a strategy they’ve previously employed with other products. By testing the market in China first, Tesla gathers valuable feedback before expanding to other territories.
As of now, these projection lights are available for purchase through Tesla’s online store in the U.S. and Canada. They are priced at $65 in the U.S. and $90 CAD in Canada, making them an affordable luxury for Tesla enthusiasts. It’s important to note that these accessories are currently not available for other Tesla models like the Model S, Model X, or the upcoming Cybertruck, nor are they offered in Mexico.
Benefits of Tesla’s First-Party Accessories
Tesla’s approach to vehicle accessories stands out due to their focus on integrating seamlessly with the automotive design and enhancing user experience. Here are some advantages of opting for Tesla’s first-party products:
- Quality Assurance: Tesla-engineered accessories ensure compatibility and quality that meet the company’s high standards.
- Innovation: Tesla’s designs are forward-thinking, often setting trends in the automotive industry.
- Brand Consistency: Products like the under-door projection lights maintain the signature Tesla look and feel, which is highly valued by their customer base.
Why Choose Tesla Projection Lights Over Third-Party Alternatives?
While third-party lighting solutions have been available for some time, the introduction of Tesla’s factory-designed projection lights is a game-changer. Here’s why:
- Seamless Integration: Tesla’s designs are tailored to their specific vehicle models, ensuring a perfect fit and function.
- Warranty and Support: Purchasing directly from Tesla often includes the benefit of official support and warranty, providing peace of mind.
- Enhanced Resale Value: Vehicles with official accessories may hold better resale value due to verified enhancements.
Conclusion
For Tesla Model 3 and Model Y owners looking to personalize their vehicles with a touch of elegance and function, the new under-door projection lights are an attractive option. Tesla’s continuous innovation not only enhances their cars but also enriches the ownership experience.
Embrace the future of automotive styling with Tesla’s thoughtfully designed upgrades that complement the brand’s pioneering spirit. Don’t miss out on the opportunity to add this stunning feature to your Tesla today.
