Gary Zhou 
Key Points
- 🚫 Elon Musk’s social media company, X, formerly known as Twitter, removed the controversial massive lighted logo on its San Francisco HQ following complaints and criticism.
- 🏙️ The city’s building department received 24 complaints after the installation of the bright X signage on the roof, with neighbors and social media users finding it intrusive.
- 💬 Elon Musk assured that X would stay in San Francisco despite the city’s challenges, mentioning that other companies were leaving, but they would remain.
- 🏢 The Department of Building Inspection confirmed the sign’s dismantling, and the property owner will face fees for the unpermitted installation of the structure.
- ❌ During the weekend, a Department of Building Inspection inspector was denied roof access by company representatives and claimed the sign was temporary.
X no longer marks the spot in San Francisco. Following a weekend of complaints and criticism, Elon Musk’s social media company, X, formerly known as Twitter, has removed the massive lighted logo on top of its San Francisco headquarters.
The installation of the lighted X logo received polarizing reactions. As per reports, The city’s building department received 24 complaints following the installation of the X signage, which was installed on the roof of the company’s downtown San Francisco headquarters. Neighbors and social media users alike expressed their discontent with the sign’s bright lights, which some noted were intrusive.
Interestingly enough, Elon Musk had recently assured that the newly named firm would stay in San Francisco despite what he termed the city’s recent “doom spiral” and the departure of other companies.
“Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco. Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, they expect X will move too. We will not. You only know who your real friends are when the chips are down. San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend,” Musk wrote on Twitter.
The city’s Department of Building Inspection had confirmed that the controversial sign had been dismantled, and the property owner will face fees for the unpermitted installation of the illuminated structure. X, for its part, has stated that the removal of the massive signage was voluntary, as noted in a Reuters report.
“This morning, building inspectors observed the structure being dismantled. The property owner will be assessed fees for the unpermitted installation of the illuminated structure,” a spokesperson from the Department of Building Inspection noted.
During the weekend, reports also emerged that a Department of Building Inspection inspector that was looking to inspect the lighted logo had been denied roof access by company representatives. One representative also reportedly claimed that the sign was temporary, as noted in the inspector’s report.
