The Rise and Fall of Mistergreen: A Tesla-Only Rental Fleet’s Bankruptcy and Its Lessons
Key Takeaways Dutch leasing company Mistergreen, a Tesla-only rental fleet, is facing bankruptcy due to rapid vehicle depreciation. Mistergreen’s business model relied on Elon Musk’s claims of Tesla cars as “appreciating assets”, which has proven inaccurate in the current market. The company wrote down millions in fleet value after Tesla slashed prices, heavily impacting used…