Gary Zhou 
Key Points
- 🎨 Tesla has introduced wraps for the Model 3 and Model Y in the United States, providing new color options.
- 🌈 Seven exclusive colors are available, including Satin Stealth Black, Slip Grey, Glacier Blue, Satin Rose Gold, Forest Green, Satin Ceramic White, and Crimson Red.
- 💰 Pricing for these wraps varies, with Satin Stealth Black and Slip Grey costing $7,500, while the other colors are priced at $8,000.
- 🛡️ These wraps are made from a self-healing urethane-based film designed to protect the vehicle’s paint from chips, scratches, and swirls.
- 🏢 Installation and materials are included in the purchase price, and they can be obtained at specific Tesla Service Centers in California.
- 🚗 The wraps are available for Tesla Model 3+ and Model Y+, which are the latest versions of these vehicles.
- 🎨 Tesla’s expansion into wraps provides more color options for customers without the need to upgrade paint shops, as seen in Tesla’s German factory.
- 🔜 Tesla has hinted at bringing wraps to the upcoming Cybertruck, set for release later in the year.
Tesla has launched wraps for the Model 3 and Model Y in the United States for the first time ever, offering seven new colors for the all-electric sedan and crossover.
“Wrap your Model 3 or Model Y in one of our premium Color Wraps, only available through Tesla,” the company wrote. “Offered in seven exclusive colors, this self-healing urethane-based film protects the paint beneath from chips, scratches, and swirling.”
“Purchase price includes cost of materials and installation. Current participating Tesla Service Centers include West Covina, CA, and Carlsbad, CA.”
Tesla is offering seven new colors with the wraps, including:
- Satin Stealth Black: $7,500
- Slip Grey: $7,500
- Glacier Blue: $8,000
- Satin Rose Gold: $8,000
- Forest Green: $8,000
- Satin Ceramic White: $8,000
- Crimson Red: $8,000
Tesla appears to be using this strategy to offer more colors to customers without having to upgrade paint shops at its U.S. factories. Tesla has only offered five colors for its vehicles for several years, and customers have been wondering when it will finally offer more options.
Tesla has a world-class paint shop in Germany at Gigafactory Berlin, but CEO Elon Musk said in 2022 that only that factory would be capable of colors like Quicksilver and Midnight Cherry Red.
Additionally, the automaker has hinted toward bringing wraps to the upcoming Cybertruck, which is set to be released by the end of the year.
With it likely performing this in-house, it appears Tesla had plans to expand it to other vehicles, and it has done that with this specific expansion of wrapping the Model 3 and Model Y.
Tesla notes that the wrap will be applied to Tesla Model 3+ and Model Y+, which are the refreshed and newest versions of the two cars.
