Gary Zhou 
Key Points
- 🍺 Tesla offers the limited edition CyberBeer + CyberStein set for $150 in North America.
- 🍻 The set includes two bottles of CyberBeer, a Halles Lager with European Hops Saaz and Hallertau, along with two beer mugs designed in the style of the Cybertruck’s exoskeleton.
- 🚗 The concept for CyberBeer originated during Giga Fest at Gigafactory Berlin, where Elon Musk introduced the idea of a “Giga Bier” with a Cybertruck-inspired bottle.
- 🚂 Tesla plans to build a train station on the Giga Berlin property and feature graffiti murals throughout the factory.
- 🍺 In April 2023, Tesla began delivering Giga Bier orders at $100 for three bottles and now offers the CyberOpener, a Cybertruck-inspired bottle opener, for $50.
- 🎒 In addition to CyberBeer, Tesla has also trademarked a Cyberbackpack inspired by the Cybertruck design, created in collaboration with a Tesla fan.
- 📦 The Tesla CyberBeer set and other related products exemplify the brand’s expansion into merchandise inspired by their vehicles.
The Tesla CyberBeer + CyberStein limited edition set is now available in North America. And to ensure customers have everything they need, Tesla also sells a CyberOpener.
Tesla’s Cyberbeer + CyberStein limited edition set costs $150. The set includes two bottles of CyberBeer—a Halles Lager with European Hops Saaz and Hallertau—and two beer mugs. The beer bottles and mug design are clearly inspired by the Cybertruck’s triangular exoskeleton.
The idea of a CyberBeer first took root during Gigafactory Berlin’s Giga Fest event a few years ago. During his time on stage, Elon Musk teased all the unique aspects of Giga Berlin, which included the idea of a “Giga Bier” with a Cybertruck-inspired bottle.
“We’re going to build a train station that’s right on the property. And then we’re going to have graffiti murals all throughout the factory, on the outside and everything. So I think that’s going to be pretty cool. We’ve got some of them already. And we’re even going to have a beer,” Musk said at the event.
In April 2023, Tesla started delivering Giga Bier orders. The company charged $100 for three bottles of Giga Bier. Tesla now also offers a Cybertruck-inspired bottle opener, called the CyberOpener, for $50.
The Tesla Cybertruck has inspired the company to make many other products. Besides the CyberBeer, Tesla also trademarked a Cyberbackpack. The Cybertruck-inspired backpack was designed by a Tesla fan who contacted Tesla to collaborate on his idea.
