Gary Zhou 
- 🚗 Tesla and LiveOne have amended their deal, introducing new subscription plans for Tesla vehicles.
- 🎵 LiveOne 2.0 is launching, allowing subscribers access to music on all devices.
- 📈 The new terms could potentially triple the Average Revenue Per User (ARPU) for LiveOne.
- 🎧 Tesla customers can get discounted LiveOne music packages, but Tesla will stop subsidizing some LiveOne products from December 2024.
- 💽 Two new subscription tiers are introduced: LiveOne Plus at $3.99/month and LiveOne Plus Premium at $9.99/month, offering exclusive pricing for Tesla customers.
- 🎶 LiveOne subscriptions include features like ad-free music, unlimited song skips, and access to expertly crafted music stations.
As the in-car entertainment battle heats up, Tesla and LiveOne have taken a bold step by amending their partnership to introduce innovative new subscription offerings. This collaboration not only elevates the music streaming experience for Tesla owners but also significantly impacts LiveOne’s revenue models. In this blog post, we delve into the details of this revamped agreement, its advantages for subscribers, and the broader implications for the market.
A New Era for Tesla’s In-Car Entertainment
The revised agreement between Tesla and LiveOne is set to enhance how Tesla owners binge on music while on the road. By integrating the latest LiveOne services directly into Tesla’s entertainment system, the two companies aim to offer a seamless and enriched user experience that matches the innovative image of both brands.
LiveOne 2.0: Music at Your Fingertips
The cornerstone of this new chapter is the launch of LiveOne 2.0. This refreshed version offers subscribers the ability to access music on all devices, transcending beyond just the car. Whether you’re at home or on the go, LiveOne 2.0 ensures that your music is just a tap away, making it a versatile pick for music lovers.
Subscription Tiers Designed for Convenience
To make their service inclusive and accessible, LiveOne introduces two subscription plans targeted specifically at Tesla owners:
- LiveOne Plus:
- Pricing: $3.99/month or $34.99/year
- Benefits include taking your Tesla music history and ratings anywhere, ad-free music, unlimited song skips, maximum audio quality, and access to a wide range of podcasts, audiobooks, and expertly curated music stations.
- LiveOne Plus Premium:
- Pricing: $9.99/month or $99.99/year
- Includes all the features of LiveOne Plus, along with on-demand music and offline listening capabilities.
These new subscription models provide exclusive pricing for Tesla owners, highlighting the companies’ commitment to delivering high-quality, affordable entertainment.
The Business Implications: A Spike in Revenue Per User
The amended agreement between Tesla and LiveOne is projected to triple LiveOne’s Average Revenue Per User (ARPU). This strategic move positions LiveOne competitively by potentially increasing its player base through valued partnerships while offering more to existing users.
Tesla’s Strategic Shift: Axing Subsidies
Starting December 2024, Tesla plans to discontinue subsidies for certain LiveOne products. While this might initially seem like a drawback, Tesla customers will still benefit from discounted music packages. This change signifies Tesla’s shift toward creating a more sustainable and profitable model for both the automaker and its partners.
Advancing Your In-Car Music Experience
The collaboration between Tesla and LiveOne signifies a significant shift in the automotive and music streaming industry landscape. By bringing features like ad-free usage, unlimited skips, and on-demand playback, they are setting a new standard for in-car audio experiences.
Tesla and LiveOne’s revised partnership outlines a promising future for digital entertainment in the automotive sector. As these two giants continue to innovate, traditional media streaming can expect major disruptions, encouraging others to follow suit.
